Tumblr decided it couldn't afford to be dropped by Apple and issued a blanket ban on adult content. When Tumblr banned adult content in 2018, it was partly because problems with child sexual abuse materials led Apple to ban the app from its store. The next step, Tumblr said, was welcoming “a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form).” AdvertisementĪccording to Tumblr, users can now label content as “mature” or having “sexual themes,” and users who do not wish to see that type of content can adjust their feed. These labels allow users to set preferences to restrict specific content from their feeds. Tumblr users got a hint this change was coming when Tumblr introduced community labels in September. And other tweets reacting to Tumblr’s announcement received just as many likes simply out of enthusiasm for the return of nudity on Tumblr, seemingly indicating that some of the users who fled Tumblr when it banned adult content in 2018 would be willing to come back. However, it appears Tumblr’s decision could lure Twitter users away.Įarlier this year, The New Yorker reported that Tumblr was already attracting a younger demographic that other social platforms like Facebook and Twitter want to attract. Tweets garnering tens of thousands of likes may be joking when they call Tumblr’s recent announcement-confirming that it would no longer restrict content featuring “nudity, mature subject matter, or sexual themes”-a “death blow” to Twitter, which many users are already threatening to abandon.

At a time when Elon Musk has just begun fiddling with Twitter’s knobs in attempts to make it more money, the possibility that Tumblr could rise back up as a profitable social media giant simply by allowing some users to post nude pics again is a prospect that has left many Twitter users nakedly giddy.

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